Design

Keeping a step ahead means integrating design ideas and styles at the very early stages.

Perceiving change

Design and engineering are inseparable at Lafuma, our in-house teams work seamlessly at this task. In 1990 the brand created a special in-house think tank called “L’Observatoire de l’Air du Temps” composed of the main actors in the company. This committe is in charge of tracking market needs, trends and changes. It collects and analyzes all sorts of information to understand the future, stay relevant and stimulate creativity.